Role of Keywords in SEO
When I started working in an SEO company as a writer, I got bewildered over the use of keywords. I used to wonder what’s the use of keywords. Sometimes, we were given repetitive keywords, at time keywords used to be weird to write any blog on that.
Gradually, I understood the importance of keywords. Actually, keywords play an important role in search engine. These are the words which people enter in browser to search any topic. On the basic of placement of keywords in your article, web page, resource box and other things, the ranking of website in search engine is decided. Though there are many other factors also that decide this, proper placement of keywords is one of the most crucial factors.
In any piece of writing, there are generally four categories… title, introduction, body and conclusion. If follow experts opinion, it’s good from SEO point of view if title and introduction contain one keyword. You can also place one at the conclusion.
Many writers remain confused over keywords density. Though there is no hard and fast rule, your article should not look like a keyword stuffing. Normally, it’s okay to use 2 in a 350-400 blog.